Tic Tac Attack

The Ask: Create a campaign highlighting the features of your product.

Research: Tic Tac has a range of products, well known products has been recognized in several shows.

Company: Tic Tac has been an established and iconic brand for 55 years, with an interesting shape/sound. And has positioned itself as a reliable and quick breath refreshment.

Challenge: Is to make Tic Tac top of mind to consumers who gravitate towards buying gum.

Category: Tic Tac's main competitors are gum brands such as Excel, Trident, and Pur.

Consumer: Gen-z students who seek an effective and portable solution for maintaining fresh breath, particularly for confidence in social interactions. They need a product that is both convenient and efficient.

Insight: People are conscious about their breath.

Solution: Bring Tic Tac to life through gamification. Since we wanted to reach a younger audience, we decided to showcase fun and cool ways how it'll fight off bad breath through popular retro arcade games like Pac-man and space invaders. Hopefully keeping Tic Tac top of mind on our audiences' next visit.

Thinking: The thought process behind this campaign was just to have fun and think of ways how we would be drawn into an ad.

Big idea: Tic Tac Attack